In honor of “The Sole of Chicago” Lori’s Shoes and the business’ 30th Anniversary, CChic LLC worked with owner Lori Andre and her staff to create and implement a PR and social media campaign. We researched and wrote the press release, built a media list of fashion bloggers and reporters from newspapers, magazines and television stations. Using traditional pitching to those publications for potential coverage of the event.
In just one week, CChic was able to get placements for the event into the online calendars of Michigan Avenue, Make it Better, My Daily Find Chicago, 97.1 The Drive, Chicago in Stilettos, CS Chicago Social, NS North Shore and Now You Know Events.
In addition, we worked with Fox 32 News on a television segment featuring Lori and highlighting Lori’s shoe drive with Dress for Success Worldwide-Central. Attendees who donated a pair of shoes for the initiative received a $10 gift card off their next purchase of $50 or more.
Throughout the week leading up to the event, CChic launched an Instagram campaign, in which Instagram users had to tag both CChic and Lori’s Shoes in a picture featuring their favorite fall boots. The winner received a $100 giftcard to Lori’s Shoes. Designing the contest logo and also promoting the event through our social media platforms Facebook, Twitter and Instagram.
On Thursday, November 13, 2013, Lori’s flagship store, 824 Armitage Ave., in Chicago held a private celebration to kick off the celebration of 30 years in business. Guests sipped champagne and mingled with friends, enjoying special deals and discounts on select merchandise, music by D.J. Lugo Rosado, hoer d’oeuvres from locally owned Interurban Café and Pastry Shop and floral design by Rose Darling Florists in Glenview. Events With a K provided the event production and Dean Paul Photography provided the photography. Press guests included Elly Fishman of Chicago Magazine, Farissa Knox and Sara Visser of What R U Wearing, Suzanne Kopulos of Garmental and Nicki Brashear of Fashionista Chicago.
More than a dozen shoes were collected that night for Dress for Success, with more shoes added throughout the weekend.
The celebration continued Saturday, November 16, 2013 with a public shopping party at 824 Armitage Ave., Chicago.
CChic worked with TCW magazine, Michigan Avenue magazine and Sun-Times Splash on post-event coverage. The magazines featured the event on their online events webpage, while Splash featured the event in their “Cheers” section.