In today’s ever-changing world, an online presence is strongly encouraged for any business. Taking that one step further is the usage of social media platforms to reach a desired audience. While some businesses, whether large or small, may feel the need to be on every social media site, finding the site where they can best market their message can yield customer response.
Facebook is one of the main social media platforms and has evolved as a popular tool for business marketing. In an article from Social Media Today, creating a business page allows your followers to be updated via a myriad of content, including articles, photos and videos, and status updates. It is also useful in driving website traffic and customer engagement. Facebook also gives page administrators access to page insights, which allows you to see how many people are interacting with each post, and then decide the most effective ways to engage your fans.
Twitter is another popular social media platform, but since users are limited to 140 characters per tweet, the content is crucial. Re-tweeting content from followers and businesses in similar fields allows your business to share useful information based on your customers’ needs.
Like Facebook, any type of content works on Google+. It is one of the most efficient platforms for improving search-engine optimization, as it allows businesses to customize the content by grouping different circles and marketing to those circles directly.
Instagram is image-centric, and companies can choose a variety of filters to make their products more appealing. Utilizing hashtags is directly correlated to the success of the content. Businesses can also upload a 15-second video to enhance the type of content within the platform and reach more followers.
Another image-based platform, businesses can create pinboards to promote products, news and ideas that are central to the companies’ interests. Pinterest recently gained prospect in serving as inspiration boards during New York Fashion Week, and fashion brands are utilizing the platform to launch new products. In fact, we revealed a clients AW 13 Collection initially through via Pinterest.
As the second largest search engine (behind Google), YouTube is also useful for SEO. Utilizing videos can yield a higher response rate; in a 2012 Mashable.com article, regularly posting videos can help your site receive 200% to 300% more viewers.
Another video marketing tool, Vimeo is similar to YouTube in providing visual content to consumers. The main differences, according to a 2013 Mashable article, is that the smaller audience allows for a more engaged community, and the content pages are clean and relevant to your business.
As a blogging platform, in addition to posting relevant content, Tumblr allows companies to provide a more visual-based side of the brands they represent to their audience. In a 2013 Sprout Social article, having the ability to create a brand story and a niche environment on Tumblr can yield success for small brands. Tumblr also caters to a much younger demographic, has built-in tagging and sharing capabilities, which helps with SEO.
Let us know how you are using these channels to communicate with your brand audience.
We offer Social Media Management on a daily basis, if we can help you email us at CChicOnline@gmail.com