In today’s ever-changing world, an online presence is
strongly encouraged for any business. Taking that one step further is the usage
of social media platforms to reach a desired audience. While some businesses,
whether large or small, may feel the need to be on every social media site, finding
the site where they can best market their message can yield customer response.
Facebook
Facebook is one of the main social media platforms and has
evolved as a popular tool for business marketing. In an article from Social
Media Today, creating
a business page allows your followers to be updated via a myriad of
content, including articles, photos and videos, and status updates. It is also
useful in driving website traffic and customer engagement. Facebook also gives
page administrators access to page insights, which allows you to see how many
people are interacting with each post, and then decide the most effective ways
to engage your fans.
Twitter
Twitter is another popular social media platform, but since users
are limited to 140 characters per tweet, the content is crucial. Re-tweeting
content from followers and businesses in similar fields allows your business to
share useful information based on your customers’ needs.
Google+
Like Facebook, any type of content works on Google+. It is
one of the most efficient platforms for improving search-engine optimization,
as it allows businesses to customize the content by grouping different circles
and marketing to those circles directly.
Instagram
Instagram is image-centric, and companies can choose a
variety of filters to make their products more appealing. Utilizing hashtags
is directly correlated to the success of the content. Businesses can also
upload a 15-second video to enhance the type of content within the platform and
reach more followers.
Pinterest
Another image-based platform, businesses can create
pinboards to promote products, news and ideas that are central to the
companies’ interests. Pinterest recently gained prospect in serving as
inspiration boards during New York Fashion Week, and fashion brands are
utilizing the platform to launch new products. In fact, we revealed a clients AW 13 Collection initially through via Pinterest.
YouTube
As the second largest search engine (behind Google), YouTube
is also useful for SEO. Utilizing videos can yield a higher response rate; in a
2012 Mashable.com article, regularly posting videos can help your site receive 200% to 300% more
viewers.
Vimeo
Another video marketing tool, Vimeo is similar to YouTube in
providing visual content to consumers. The main differences, according to a
2013 Mashable article, is that the smaller audience allows for a more engaged
community, and the content pages are clean and relevant to your business.
Tumblr
As a blogging platform, in addition to posting relevant
content, Tumblr allows companies to provide a more visual-based side of the
brands they represent to their audience. In a 2013 Sprout Social article,
having the ability to create
a brand story and a niche environment on Tumblr can yield success for small
brands. Tumblr also caters to a much younger demographic, has built-in tagging
and sharing capabilities, which helps with SEO.
Let us know how you are using these channels to communicate with your brand audience.
I can see how these platforms are all very great for businesses. I currently only use twitter and Facebook but these others seem like they'd be really good at getting the word across. I guess I didn't realize how many people use these other sites!
ReplyDeleteI love Tumblr! Been using it since high school, and I'm not a successful entrepreneur. I sell jewelery and most of it is thanks to my sales from ads on tumblr and Pinterest! Not "ads" really, but just showcasing and people asking where they can buy it :).
ReplyDelete