Client gidi Lookbook Concept

"Fall In Love" This past Spring CChic LLC provided creative direction for the storyboard & concept for a lookbook for client gidi titled: "Fall In Love" the concept was completed before ever viewing the final collection. Purely based off vision of the collection & materials that would be present in this classic collection.

After meeting with Taneasha Prunty {designer of gidi} we began implementing the photoshoot location  & hiring the right cast who would pull off this vision.
CChic LLC also provided video story for this photoshoot which you can view here.

 It all began with an inspiration from a dream & from there the concept of the mood & title that would be created. We wanted to create an experience of Falling In Love...

The gidi brand is truly an exquisite yet classic brand so we wanted to combine those elements in the exclusive Autumn Winter 13' Lookbook "Fall In Love":

Model: Willow Fayhenholtz

Photographer: Kasia Jarosz

Make-up & Hair: J' Laree Artistry

Jewelry: 3 hearts Boutique Private Jeweler

Stylist: Kiki Khan

gidi Creative Marketing & Management: CChic LLC