The Starbucks red cups are out and the Christmas music is
played loud and clear at Macy’s, and that can only mean one thing—the holidays
are here. In order to yield a
successful holiday campaign, you need to plan in advance so your product or
idea is ready to start well before the Black Friday rush. Read on for more
helpful holiday tips and platforms:
1. Utilize
Social Media
Facebook is THE social media platform to
focus your campaign on. According to PR Daily, use your
Facebook page to run holiday-themed contests on the Timeline to engage your
fans. Ask for shares and “likes” and create a specific hashtag to keep the
message trending so it is likely to be seen by people outside your audience. Change your Facebook page cover photo to
reflect the upcoming holiday season, post appropriate-themed status updates,
highlight popular products or ideas. Businesses should also consider using
Instagram or Pinterest for a board or photo-sharing campaign.
2. Repeat
Often
Set goals as to what your business is
looking to accomplish; holiday promotions can be a great lead-in for future
campaigns. Whether it is through a subscriber e-newsletter, social media or
direct mail, advertise your offers multiple times throughout the next two
months to get the word out about upcoming launches and events and boost
your sales. However, make sure to space them out so not to stress out your
customer. Consider sending out one message to customers two to three weeks out,
a second message the week of the event, and a third message thanking customers
and making sure they connect
with your business via social media.
3. Figure
Out What Makes You Unique
What is it about your business or product
that is different from the major marketers? This is especially important for
local businesses to consider marketing outside of the major holidays, including
Small Business Saturday (usually held after Black Friday) and Cyber Monday.
Cater to your audience with special deals and promotions, making sure you
emphasize the specific entities about your products (quality, service, etc.)
throughout the season.
4. Consider
Add-On Incentives
Whether it is a gift card to use for a specific
amount spent, a refer-a-friend discount, coupon codes or free shipping for
online retailers, incentives are an easy way to bring in sales and encourage
future purchases. For example, “Spend $50 and receive a $10 gift card off your
next purchase”, or “Refer a friend and you both get 20% off your next
purchase.” Businesses need to shift their focus to their customers, and by
giving the customer a specific amount of time to purchase the product, your
business will encourage customers to utilize the offer now.
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